Launch of Viman Brand
“The Good Karma team were really great to work with. They integrated really well with our internal team and were refreshingly
fun to work with! They took the time to really understand us, the product we were developing, and the bigger picture of what
we were trying to achieve.
Of course they produced great outputs as well. Couldn’t have asked for a better partner for a critical product launch!”
Nayana Mawilmada
President, John Keells Properties
Varna Packaging Relaunch
and 'Go to Market' Strategy
Development
Good Karma was invited by Varna Packaging to help them reposition and relaunch their flexible packaging brand to compete in the global arena, as they prepared to expand into the export markets of the Maldives, Russia, USA, Canada, and Australia in 2022. Good Karma began by engaging in primary and secondary research in these markets, and conducted an industry and competitive analysis, and brand positioning strategy for the brand. From this, a creative strategy and new brand image was developed to better position Varna as an innovative and agile global brand with a fresh new offer. A marketing communications plan inclusive of a digital marketing strategy and ‘Go to market’ strategy was developed in each market, with key metrics to ensure the campaign’s success. We look forward to Varna’s continued success in its ambitious global expansion journey.
Employee Value Proposition
(EVP) for Hemas Holdings
“Hemas engaged Good Karma for our project on developing an Employee Value Proposition. Although Good Karma is not an HR consulting company, their work in the branding space inspired enough confidence in us to approach them to partner with us on this project which is vital for Hemas.
From the inception, Sandya and Yami displayed deep insights into their subject matter and were ready to learn what was unfamiliar to them to ensure successful outcomes for the project. Their deep understanding of Hemas cultivated during other assignments carried out for us too added much value in this assignment. They also helped us to source companies which are highly skilled at quantitative and qualitative research to handle the research components of the project. Their mature approach helped them work across businesses and across levels of the organization to arrive at outcomes of a high quality.”
Upulka Samarakoon Munasinha
Head of Human Resources
Hemas Wellness Initiative
“The Hemas Wellness initiative is the first of its kind in the Sri
Lankan Corporate world to be using a holistic approach to wellness” The company believes
that this will change employee lives for the better and promote individual wellbeing.
Good Karma helped us to think in a creative unconventional way to send out a message & start a conversation about employee wellness at Hemas. They helped us to source some of the best creative minds in SL to develop a well thought out impactful campaign. Good Karma is a great addition to the creative & communications world of Sri Lanka. We wish them well!
“We all need help to tell a good story well”
Murtaza Esufally, & Shanelle de Almeida
Sustainability keynote and workshop
Good Karma partner, David Bent, gave the keynote at the Best Corporate Citizen Sustainability awards organized by the Ceylon Chamber, together with workshops and meetings with companies on their own journey of future proofing their businesses. Encouraging to see a genuine interest and commitment by diverse corporates wanting to work together, for a better and more sustainable future for Sri Lanka.
Sharing the full text of the speech delivered by the Good Karma sustainability specialist David Bent at the Sustainability Awards hosted by the Chamber Of Commerce.
Watawala palm oil sustainability research
Good Karma teamed up with research partners to conduct an in depth grassroots study of community perspectives in the udugama area, to obtain a baseline for the impact of Watawala’s oil palm plantation. This was step one in implementing a sustainability strategy and program in line with Watawala’s commitment to the global RSPO certification (roundtable on sustainable palm oil).
WHO Annual Report 2015
“Excellent product Sandya. I appreciate the concept, coordination and sincere effort you put into this work. Yes I am pleased and take pride in distributing this report to all our partners. First opportunity was the World Health Day event on 7 April when we disseminated about 50 reports. I believe this report displays our professionalism and the serious work that WHO is contributing to improve citizen’s lives in Sri Lanka. I look forward to our continued collaboration. Have a wonderful New Year celebration.”
Dr Jacob Kumaresan
WHO Representative, Sri LankaMotion Graphic for Western Region Megapolis Planning Project for Making Colombo South Asia’s Open City
Developing a Marketing Communications Strategy for Siam City Cement
“We engaged Good Karma to help us develop a marketing and communications strategy for the launch of a new product. They were able to quickly understand our needs, and their flexibility and ability to work with us as we went through conceptual changes was much appreciated. They were able to mobilise by bringing in high calibre consultants to add value, and their professionalism throughout the project was highly regarded. I would highly recommend Good Karma and wish them much success”.
Charlotte Boutboul
CSR Manager, Siam City Cement (Lanka) Ltd.
GSK Sensodyne Iso-Active Launch
“Yamindra worked with me at GSK to add value to our brands and drive growth in the oral care segment. She helped us break new ground with digital media and social engagement. Her contribution was invaluable in launching Sensodyne to a new youth market and in adopting an award winning brand strategy and campaign. Yamindra’s honesty and ability to build relationships quickly led to great partnerships and quick wins. I would highly recommend Yamindra and wish her and Good Karma much success”.
Sharon Joseph
Customer Strategy and Trade Director, RB US (formerly at GSK, Canada)WHO Policy Briefs 2016
“Sandya provided an excellent service, her creativity shone through during the conceptualization of the policy briefs, and we were very pleased with the final product. It has been a great advocacy tool for WHO Country Office for Sri Lanka”.
Dr Jacob Kumaresan
WHO Representative to Sri Lanka
